This is one of my final design solutions for my last brief. The project is a live brief from D&AD designing ambient media for lastminute.com, focusing on a sting/ident animation to drive people to their website and also encourage people to use lastminute.com to facilitate their use of free time or use of spontaneity.
My concept focuses on colour communication of the brand, I have created a camper van to communicate the brand through the use of the logo's 100% magenta colour but also by using the vehicles to communicate travel. The strap line 'do more good stuff' was provided by the brief, My concept started off on paper as a map drawn from the birds-eye view with the little vehicles driving round or over to create the strapline so that at point a of my animation a hand drawn map with architectural elements from all over the world would be seen in soft pale pastel colours. Then a sound effect would play car doors closing and an engine starting. The vehicle would then go around the map and create the strapline in it's wake. I really liked this concept but unfortunately it did not transfer well onto screen. I was disappointed but wanted to find a solution so that this concept could be realised. I began looking through illustration magazines and my own collection of inspirational illustration work and happened upon a piece that integrated typography into an illustration and this helped me to create my little animation idea.
This sting is part of a collection comprising of an interactive web banner and a microsite design that are to follow that all follow a similar concept. I really enjoyed this project and learned so many new skills, this is an area of design I have never experienced before and although I came up against a lot of problems during the learning process I was really enjoyed it overall.