These are a selection of photographs of my research, ideas and development for a brief I'm working on at the moment for the Big Brownie Bake Off, an event that was held on the 9th October at the Look Mum No Hands Cafe in London's Old Street. Although this event has passed my work is for a screenprinting project I'm doing and this event is a perfect opportunity to do some really iconic imagery in a contemporary way. At this stage all of my development has been put together from a combination of hand done elements and for the purpose of developing my designs fully on-screen elements such as layout and type placement. When I have fully developed my concept and settled upon a final design I will be constructing it by hand ready for the screenprinting process, so all illustration and typography will be hand rendered and the layout measured by hand. I can't wait to get in the print room!
These photographs show the creative process I went through to create my initial ideas for 'The Big Brownie Bake Off'. The two photographs above show how I work, I like it messy with plenty of wall space to pin things up which is why I sometimes struggle to find enough space to work in the studio at Uni (without elbowing someone in the face or accidentally pinning their scarf to the wall). I always prefer to go out and about for inspiration and the photograph of my research show I got a bit snap happy whilst out looking for awesome posters to analyse (thats only two pages out of about 6, I found a lot of awesome posters). I am of the belief that there is no set way to work as a designer, its all about finding your groove, I have tried in the past to work the way a lot of other designers do, a layout pad and a fine liner in tow, but I never really feel I can express my creative brainwaves properly, drawing little boxes and putting a design into it, I infinitely prefer using a whole page as my box and filling it with a concept, annotating as I go really helps me to analyse and evaluate a concept even at this stage. I know I will evolve as a designer but working this way really helps facilitate the creative process for me and hopefully will continue to do so. I have used screen printing before but I have never experimented with open screen printing, I was fascinated with the possibilities in colour and texture that can be achieved using this technique, I included it in my developmental work to show the processes I had experimented with but it wasn't practical to use it for my final development, this is not to say I won't be using in a future project as I loved the outcome of just a few experiments.
