5-a-day Concepts

These are photographs of my original concepts for the 5-a-day brief. I wanted to achieve a level of interaction from children as well as their parents so that the DPS could act as a way of getting all the family involved. Although primarily the project's target audience is parents looking for information on getting their children to eat 5 portions of fruit and veg a day I believe it is vitally important to include the child as much as possible in the decisions and education in this area . My ideas vary vastly in style, from the illustration styles of Jamie Wieek and mixed media styles of the YCN crew to installations and sculptures and a dose of making type out of fruit and veg just for good measure.

Fruit and Veg, Really?

I have been given a brief dealing with a hot topic at the moment, getting kids to eat their 5-a-day. This project takes the form of a selection of editorial spreads but following on from the first part of this brief focusing on the creative process I decided to start this part of the brief with some primary work using drawing, painting and photography of what I think are interesting fruits and vegetables both aesthetically and in their properties.

This primary work really helped to get me in the mood creatively for this brief and helped me to start thinking about styles and colours I would like to use further along in my idea generation and development.

5?

I have been given a short brief based around the number five. The focus of this short brief was to get my creative process back into focus, from the very creative beginning. A lot of the time as designers we focus too much on the final outcome and not enough on the creative process so this brief was about reminding me where I began as a designer, and unsurprisingly it was at the beginning with a few clean sheets of paper and a pencil.

The brief was to create visual representations of the number 5. This is my collection of visuals stemming from my original mind map of EVERYTHING to do with the number 5. Wikipedia is obviously my best friend.

Final Stationary Set - Sir Patrick Moore Personal Branding

One Day Brief - Sir Patrick Moore Personal Branding - Ideas and Development

We were given a one day brief to produce a business card, compliment slip and letterhead design for mock up to present to a 'client'. We were to conduct research on the client and come up with ideas, then develop an idea for presentation.

My client was Sir Patrick Moore. Luckily I knew exactly who Sir Moore was (after a quick google search to refresh my memory!) Initially I was a little 'WHAT!' but after two minutes I was totally up for it. I started off going through my collection of business cards I love, some of them are above on a mood board. (I love mood boards, they just get your synapsis popping) I then did a written mind map of iconic imagery associated with Patrick Moore and cracked on with getting some concepts down on paper. I then showed my concepts to my peers, explaining the thinking behind them and they pointed me in the direction of a couple that they thought, and I agreed, where the strongest. I then took those ideas straight into Illustrator and InDesign. I experimented with placement, layout, illustration styles, colour and format.

I really wanted to infuse contemporary elements with more traditional ones for this brief, I really felt that the use of a die-cut along side traditional typography using a heavy stocked textured card (business card and compliment slip) or hand made writing paper (letter head). I felt the best way to accomplish this (and to identify the most obvious imagery associated with Sir Moore) was to use an illustration of a monocle but die-cutting the monocle to make the business cards more interactive, and perfect for looking through to the 'sky at night' and in particular the moon, Sir Moore's first love in astronomy. This concept then lent itself perfectly to a quote from Sir Moore which I thought incredibly apt 'I was always fascinated by this place, I always thought it mysterious'. The monocle illustration alone wasn't enough me as a logo, I wanted to use his name but in a way that was apt to the concept and style I was working with. This was found in the form of his signature which I snaffled from his website, (I pentooled it to make it editable) I instantly loved the effect and how it sat with my over all concept.

Colour wise I wanted to convey luxury and tradition, I found this in the form of some beautiful hand made papers and card and my trusty metallic pantone colour book. I was really happy with the results and felt they quite aptly represented Sir Moore's personality.

I really enjoyed the reality injected into this brief, it was so refreshing to focus on the creative process in real time, talking about my ideas and the very quick thought process it requires was like a creative work out for my brain. I think this sort of brief should be a regular undertaking to mentally prepare us for what is to come and to keep us sharp.

Mounted Finally (yark, I said mounted).

This is my final collection of designs for the event 'The Big Brownie Bake Off'. A digital poster, a screen printed poster, ticket design, event information booklet, ticket pouch, event branded medium and large brownie bags, brownie box and apron design. I am really happy with the direction my work took and if I had been given longer to develop my event designs further I would love to have taken them away from print on to screen in the form of a micro site, website and web banner, with even the possibility of a sting or integrated an animation into the website/micro site. But as it stands I really like the outcome and think this whole body of work will sit well in my portfolio. I really enjoyed this project and how it was run like a real client would approach and deal with a design team or individual. We were tasked with original design problem which formed the basis of the entire project but as we went along the 'client' (our lecturer Roger) threw new extensions at us like a client could making us think bigger and really allowing us the take our concept further. One thing that really stood out to me during this project and something I have noticed over the past couple of years which I really think deserves mentioning is the major development of environmentally conscious design not being so much as a special attention to detail anymore but common practise, something we all think about when producing concepts; how would this be made, what materials could we use, could they be re-used in an interesting way. I think what started out out as an aesthetic movement (the hand made, hand rendered, back to basic movement) has finally seeped into our conscious working minds and we are really beginning to think about not only what our designs will do to and for our audiences but also our responsibility to sustainability in the design industry.

I think this is fantastic news, if student designers are thinking this way it can only be good news for the industry and ultimately the environment. (Oh hello soap box, its been a while.)

Screen Printing - good or evil?

Going to print was somewhat of a nightmare for us, there were a few technical difficulties such as defective emulsion to coat the screens (we found that out the hard way, after 3 hours of work and waiting), a few blew fuses on the UV exposure box, and wet wet feet. But we got there in the end! Despite all the speed bumps or what felt like kicks in the face, it was a lot of fun and amazing to see my designs printed in the medium. I had to experiment with how I was going to complete my design, the solid lady shape that was to be printed onto had to have time spend on it to find the best solution. I tried a stencil first using ink/paint and a roller, then a paint brush but both these methods weren't what i wanted in texture and colour. I then took the negative stencil and used that for my first screen print experimentation and it really worked. I was relieved and rather chuffed at the effect, clean and really represents the concept I wanted to achieve. My design survived the screen print test, much to my relief, without loosing any legibility and detail which was a major aim of the brief. As a technique I can see why it is making a come back for low budget replicas of posters (you can get ten prints out of a single screen before it has be wiped and re-emulsioned) and if you have access to the facilities take advantage, its an effect that can not easily be replicated on screen but be aware although its great for printing off a design in a variety colours with the most fantastic tactile quality and relatively speaking it can be really cheap, what you will need is rather a lot of time and patience. If these two virtues are not your strong suit stick to the Epson and forgo the tactility, or you may kick something and really hurt your foot.