A Work In Progress

This is my first digital draft of my solution for my newest brief. The project is a live brief from D&AD designing ambient media for lastminute.com, focusing on a sting/ident animation to drive people to their website and also encourage people to use lastminute.com to facilitate their use of free time or use of spontaneity. My concept focuses on colour communication of the brand, I have created a series of vehicles including a plane, train and as you can see here a camper van to communicate the brand through the use of the logo's 100% magenta colour but also by using vehicles to communicate travel. The strap line 'do more good stuff' was provided by the brief, My concept started off on paper as a map drawn from the birds-eye view with the little vehicles driving round or over to create the strapline so that at point a of my animation a hand drawn map with architectural elements from all over the world would be seen in soft pale pastel colours. Then a sound effect would play car doors closing and an engine starting. The vehicle would then go around the map and create the strapline in it's wake. I really liked this concept but unfortunately it did not transfer well onto screen. I was disappointed but wanted to find a solution so that this concept could be realised. I began looking through illustration magazines and my own collection of inspirational illustration work and happened upon a piece that integrated typography into an illustration and this helped me to create my little animation idea.
Although it is not finished yet and I have not yet began animating my work (which will of course throw a couple more creative problems my way) I am finally starting to enjoy a project and expertise that I was at first very skeptical and uncomfortable about. I hope that by deadline I will have enjoyed this process and if not I have definitely learn a lot about an expertise I have never experienced before.

Quaker's Big Creamy Oats

This is my most recent work, it is my response to the D&AD student live brief for Quaker Oats. The parameters of this brief was to create a successful brand and packaging for a new product from Quaker Oats, the product being similar to muller rice but using oats. The brand characteristics and target demographic were very important and were given a lot of description in the brief; there was a major emphasis placed upon the idea of a quick, healthy and tasty snack aimed at women aged 25 - 35 who have to eat on the go. This project falls under the packaging design expertise but the entire project encapsulated everything from name generation, branding and finally packaging design. My response was to create a contemporary piece of branding that I think would stand out on a supermarket shelf. I really wanted to create a packaging brand that broke the traditions of this genre of product, like for example finding a way of implying flavour and ingredients without using the usual fruit imagery. I accomplished this using colour to do the same job coupled with using hand drawn elements to communicate an organic feel. I liked the idea of having a quirky element so I used the name 'Big Creamy Oats' with the strap line 'One Little Pot!' this also fulfills the implication that this little pot of creamy oats is also a filling snack. However i could not decide which version of my final designs i preferred; the cream or black background. I therefore submitted both and if my work goes any further in the competition this decision could be made by popular decision.

Create Democracy Exhibition

If you read my earlier post about the create democracy exhibition then you will know all about it! These are some photo's from the exhibition that ran from the 14th of October until the 30th. I volunteered at the exhibition and did a couple of shifts. I really enjoyed designing for this exhibition and enjoyed working for it however I was slightly disappointed with the work that got through to the final 51 as there was a lot more variety on the website that unfortunately wasn't totally reflected in the final show. This however is the result of 100% democracy and is therefore inevitable. I really enjoyed the process of this entire exhibition and thought the guys at Sumo did really good work in putting it together, I especially appreciated the bright yellow letter box :)