A Work In Progress

This is my first digital draft of my solution for my newest brief. The project is a live brief from D&AD designing ambient media for lastminute.com, focusing on a sting/ident animation to drive people to their website and also encourage people to use lastminute.com to facilitate their use of free time or use of spontaneity. My concept focuses on colour communication of the brand, I have created a series of vehicles including a plane, train and as you can see here a camper van to communicate the brand through the use of the logo's 100% magenta colour but also by using vehicles to communicate travel. The strap line 'do more good stuff' was provided by the brief, My concept started off on paper as a map drawn from the birds-eye view with the little vehicles driving round or over to create the strapline so that at point a of my animation a hand drawn map with architectural elements from all over the world would be seen in soft pale pastel colours. Then a sound effect would play car doors closing and an engine starting. The vehicle would then go around the map and create the strapline in it's wake. I really liked this concept but unfortunately it did not transfer well onto screen. I was disappointed but wanted to find a solution so that this concept could be realised. I began looking through illustration magazines and my own collection of inspirational illustration work and happened upon a piece that integrated typography into an illustration and this helped me to create my little animation idea.
Although it is not finished yet and I have not yet began animating my work (which will of course throw a couple more creative problems my way) I am finally starting to enjoy a project and expertise that I was at first very skeptical and uncomfortable about. I hope that by deadline I will have enjoyed this process and if not I have definitely learn a lot about an expertise I have never experienced before.