This is a winner from the 2009 student awards from YCN, this is a collection of ambient media designed to make people think more practically about their savings and pensions with Prudential. I really like the concept created and very effectively executed by the designers involved (Peter Loulianou & Ollie Agius), I love the hand drawn style of illustration carried throughout the concept and how they have tried to catch the attention of a younger generation of people by using this style, re-enforcing the idea that it is never too early to start thinking about it. i really enjoyed reviewing the YCN winners archive, but this piece really caught my eye.
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