26/01/2011

My Big Fat Editorial Adventure - Visionnaire Magazine

















Visionnaire Magazine

Visionaire is an art and fashion publication that has come out in limited, numbered editions three times a year since spring 1991. Each issue has a specific format and theme around which prominent artists, designers, photographers, and others guests edit the publication. The New Yorker called it a "gallery in print" and W called it "the couture version of a magazine."

The publication is one of only two still remaining out of a 1994 Vanity Fair list of 10 "upstart" magazines to watch, alongside Surface (magazine).

Visionaire also has a monthly, wide-circulation magazine called V, edited by Stephen Gan, the focus of which is art, culture, and fashion. Contributors include Tama Janowitz, Mario Testino, Mario Sorrenti, Stephane Sednaoui and Karl Lagerfeld. Interview subjects have includedJoan Didion, Salman Rushdie, and Norman Mailer.

In Fall 2003, Visionaire began publishing yet another magazine, titled VMAN, which aims specifically at the male audience. Its covers feature celebrity personalities such as Ryan Gosling, Josh Hartnett, Hayden Christensen, and David Beckham. VMAN magazine is published quarterly.

The magazine is sold at a starting price of $295 (£190 ca.) per issue. However, collectors are said to pay up to $5,000 (£3,500) for hard-to-find issues such as No. 18, which came in its own Louis Vuitton portfolio case.

V Magazine was launched in September 1999 as the younger sibling publication to the limited-edition quarterly Visionaire. If Visionaire is a couture book, V is ready-to-wear. V is large-format and visually-driven, international in scope and collaborative in spirit. V is a magazine about fashion with a capital F and all the things that go with it: art, music, film, architecture...you name it. V is a place where uptown meets downtown, celebrities mingle with total unknowns, high art converses with underground culture. Chic, wacky, fun, fabulous...in a letter: V

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