These are photographs of my original concepts for the 5-a-day brief. I wanted to achieve a level of interaction from children as well as their parents so that the DPS could act as a way of getting all the family involved. Although primarily the project's target audience is parents looking for information on getting their children to eat 5 portions of fruit and veg a day I believe it is vitally important to include the child as much as possible in the decisions and education in this area . My ideas vary vastly in style, from the illustration styles of Jamie Wieek and mixed media styles of the YCN crew to installations and sculptures and a dose of making type out of fruit and veg just for good measure.
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